Privacy Policy – PASSION

Last updated: October 13, 2026

At PASSION, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, place an order, subscribe to our newsletter, or contact us.

This policy is intended to comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) and relevant Dutch data protection legislation.

1. Personal Information We Collect

When you visit or use our online store, we may collect the following information:

• Contact information: your name, email address, shipping address, billing address, and telephone number if provided.
• Order information: products purchased, order details, payment status, and delivery information.
• Payment information: payment-related information processed by our payment providers. We generally do not receive or store your full payment card details.
• Account information: login details and preferences if you create a customer account.
• Communication information: information you provide when contacting us through our website contact form.
• Marketing preferences: whether you have subscribed to our newsletter or agreed to receive promotional emails.
• Technical information: IP address, browser type, device information, and website usage data collected through cookies and similar technologies where permitted.

2. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfil your orders.
• To arrange shipping and delivery.
• To process payments, refunds, and returns.
• To send order confirmations, shipping updates, and other service-related communications.
• To respond to customer inquiries submitted through our website.
• To send marketing emails when you have provided the required consent or where otherwise legally permitted.
• To maintain website security and prevent fraud.
• To improve our website, products, and customer experience.
• To comply with applicable legal, tax, accounting, and consumer protection obligations.

We process personal information only when we have an appropriate legal basis under the GDPR, such as fulfilling a contract, complying with a legal obligation, obtaining your consent, or pursuing a legitimate interest where permitted by law.

3. Newsletter and Marketing Emails

If you subscribe to the PASSION newsletter, we may use your email address to send you news, product updates, offers, and promotions.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Unsubscribing from marketing emails will not affect essential communications relating to your orders, payments, shipping, or customer service.

We will obtain consent where required by applicable law.

4. Sharing Your Personal Information

We may share personal information with trusted third-party service providers when necessary to operate our online store and fulfil your orders.

These providers may include:

• Shopify: our e-commerce platform.
• Payment providers: to securely process payments and refunds.
• Shipping companies: to deliver your orders.
• Email and customer service providers: to send order notifications and respond to inquiries.
• Analytics and marketing providers: to understand website usage and support marketing activities, where permitted and subject to applicable consent requirements.

These providers may process your information only as necessary for their services and subject to applicable legal requirements.

We do not sell your personal information in exchange for money. Certain advertising or analytics technologies may involve data sharing as defined by applicable privacy laws. Where required, we will request your consent or provide the legally required choices.

5. Shopify and Third-Party Services

Our online store is hosted by Shopify. Shopify processes certain personal information to provide and operate the online store, including checkout, customer accounts, and order management.

Information may also be processed by third-party apps or services integrated into our store.

These providers may process data in different countries, subject to applicable data protection requirements and safeguards.

For more information about Shopify's privacy practices, please consult the Shopify Privacy Policy:

https://www.shopify.com/legal/privacy

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Make the website function correctly.
• Remember shopping cart contents and preferences.
• Maintain website security.
• Understand how visitors use our website.
• Support analytics and advertising where applicable.

Strictly necessary cookies may be used where legally permitted. We will request consent before using non-essential cookies or similar technologies when required by law.

You can manage your cookie preferences through the cookie banner or available privacy settings on our website.

Disabling certain cookies may affect some website features.

7. International Data Transfers

Because PASSION serves customers worldwide, personal information may be processed by service providers located in different countries.

When personal information is transferred outside the European Economic Area, we will ensure that the transfer complies with applicable data protection laws, using an appropriate legal mechanism where required.

8. Data Retention

We retain personal information only for as long as necessary for the purposes described in this policy or as required by law.

Order and transaction records may need to be retained for statutory accounting and tax purposes.

Customer service communications are retained for as long as reasonably necessary to resolve inquiries and maintain relevant records.

Marketing information is retained until you withdraw your consent or unsubscribe, subject to any limited records needed to respect your preferences and comply with legal obligations.

When personal information is no longer needed, it will be deleted or anonymised where appropriate.

9. Your Privacy Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Request restriction of certain processing activities.
• Object to certain processing activities.
• Receive certain information in a portable format.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with a data protection authority.

To exercise your rights, please contact us through the contact form available on our website.

We may need to verify your identity before responding to a request.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):

https://autoriteitpersoonsgegevens.nl/

10. Children's Privacy

Our online store is not intended to knowingly collect personal information from children in circumstances where parental consent is legally required.

If you believe that a child has provided personal information to us unlawfully, please contact us through our website so we can review the matter and take appropriate action.

11. Data Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or disclosure.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, or applicable laws.

The latest version will always be published on this page, together with the updated revision date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us through the contact form available on our website.

Store name: PASSION
Customer contact method: Website contact form

Thank you for trusting PASSION with your personal information.